Prerequisites: ENGL 1276 College Composition or ENGL 1277 Technical Communications and BUSN 1110 Introduction to Business and BUSN 1120 Business Computer Applications
This course will explore the principles of marketing strategy planning, including target market and marketing mix variables, with emphasis on key strategic decisions in each area. Students will learn organizational marketing activities including consumer behavior, marketing research, social/cultural perspectives, legal and ethical issues, and environmental influences. The course will also cover implementation, control, marketing's link with other functional areas, and the challenges and opportunities that exist for marketers.
Transfer Curriculum Goal(s): none